71. Strategy Success: How to Communicate Your Gameplan

Relentless Comm.

Relentless communication is crucial for strategic success, as emphasized by Jesper Sørensen. He argues that leaders should not only give orders but also share their reasoning to foster understanding and engagement among team members. This approach allows for productive disagreement and immediate feedback, which are essential for adapting strategies to real-world conditions 1.

The more you can just be aware of the need to always be communicating what your reasoning is and what your logic is, the better off you'll be.

--- Jesper Sørensen

Matt Abrahams agrees, noting that when team members internalize the leader's logic, they can confidently communicate and propagate it to others 1.

   

Storytelling

Storytelling is a powerful tool for communicating strategy within organizations. Jesper Sørensen highlights that a good strategy story should be both inspiring and logically coherent, allowing assumptions to be tested and validated over time 2.

A good strategy story, on the one hand, has a clear narrative to it, and you can follow the steps and so on and so forth, but it should also be internally coherent.

--- Jesper Sørensen

Matt Abrahams adds that storytelling helps in propagating strategy effectively, motivating people, and aligning them with organizational goals 3.

   

Comm. Ingredients

Effective communication in strategy involves several key ingredients, according to Jesper Sørensen. Clarity of logic is paramount, as it leads to clear writing and speaking, which are essential for conveying strategic arguments 4. Additionally, understanding the audience's perspective and being authentic in communication are crucial components.

Be all parts of yourself, which goes back to this idea of the classroom as a theater.

--- Jesper Sørensen

Matt Abrahams concurs, emphasizing the importance of considering the impact of words on the audience and planning communication strategically 4.