27. Psychology Trumps Technology: How to Be a Better Communicator on Social Media

Authenticity

Jeff Hancock emphasizes the importance of authenticity in social media communication, noting that it mirrors traditional communication forms. He believes that being true to oneself and communicating openly are key to building trust and reliability online 1. Matt Abrahams agrees, highlighting that authenticity remains crucial despite the digital medium 1. Hancock shares that language and word choice significantly impact perception and trust, as social media captures and preserves our words 2.

People that are authentic or self-aware, they behave in ways that match their needs. They communicate openly. And that doesn't go away just because we're in social media.

--- Jeff Hancock

He advises being thoughtful about communication style, as language in social media stands as a testament to one's identity 2.

   

Storytelling

Authenticity offers significant advantages for engagement and success on platforms like TED Talks and Shark Tank. Jeff Hancock notes that authentic communication can lead to more funding and engagement, as seen in studies of these platforms 3. He advises telling stories to connect with audiences, as narratives resonate more than bullet points 3. Matt Abrahams concurs, emphasizing the power of storytelling in making communication memorable and impactful 3.

Stories are what work, and they can be short. So that would be my advice. Just tell a story.

--- Jeff Hancock

Hancock also highlights the role of diverse perspectives in enriching social media research and communication, underscoring the importance of inclusive narratives 4.