Published Sep 24, 2024

161. Do Your Homework: Know What to Say by Knowing Who You’re Talking To

Jen Psaki, former White House Press Secretary, delves into effective strategic communication by highlighting the significance of understanding your audience, handling tough questions with authenticity, and the role of preparation in simplifying complex issues for better engagement.
Episode Highlights
Think Fast, Talk Smart: Communication Techniques logo

Popular Clips

Questions from this episode

Episode Highlights

  • Tough Questions

    Handling challenging questions requires a strategic approach, as explains. She advises against the common media training tactic of answering the question you wish had been asked, as it can disconnect you from your audience. Instead, she suggests not accepting the premise of every question and finding threads within the question that may not make it valid 1. adds that questioning the question itself can bolster credibility, as it shows a desire to address the real issue 2.

    You don't have to accept the premise of every question.

    ---

    This approach not only maintains authenticity but also helps in navigating high-stakes negotiations by finding common ground.

       

    Feedback & Reflection

    Feedback and reflection are crucial for improving communication skills. emphasizes the importance of preparation and seeking feedback, even if it feels uncomfortable 3. She shares that watching oneself and asking specific questions about performance can lead to more actionable insights 4.

    Feedback is so important. Watching yourself is embarrassing, but it is important.

    ---

    Creating an environment where feedback is welcomed, especially from subordinates, can enhance personal and professional growth.

Related Episodes