160. Best of: How to Communicate Your Gameplan

Argumentative Strategy

In the realm of strategy formulation, Jesper Sørensen emphasizes the importance of viewing strategy as a logical argument. He argues that strategy should not merely be a set of analytical frameworks but a dynamic explanation of how an organization plans to succeed 1. This approach involves crafting arguments that consider the audience and context, fostering debate and evolution rather than dictation. Sørensen highlights the role of storytelling in strategy, noting that a good strategy story must be both inspiring and logically coherent 2.

A good strategy story, on the one hand, has a clear narrative to it, and you can follow the steps and so on and so forth. But it should also be internally coherent.

--- Jesper Sørensen

This logical coherence is crucial, especially when strategizing for the future, as it helps assess whether assumptions will lead to desired outcomes.

   

Constructive Communication

Constructive communication is vital in strategic decision-making, according to Jesper Sørensen. He stresses the need for structured debates that are collaborative rather than combative, allowing for a deeper understanding of different perspectives 3. This approach involves listening actively and engaging in productive conflict to reach a collaborative strategy. Sørensen also highlights the importance of clear communication in delegating tasks and empowering team members to make informed decisions 4.

You have to be open to the possibility that the assumption you made yesterday has turned out to be wrong today, and that you therefore need to revise your theory.

--- Jesper Sørensen

By fostering an environment where feedback is valued, organizations can adapt and refine their strategies effectively.