Herpes Stigma Unpacked

The introduction of acyclovir marked a significant moment in the treatment of herpes, yet its initial sales struggled due to skepticism about its effectiveness. A conspiracy hypothesis suggests that Burroughs Wellcome created the herpes stigma to boost sales, but evidence for this claim is lacking. The stigma surrounding STIs has existed long before acyclovir's launch, and while the company profited from the fear, they likely did not create it.