Navigating Acquisition Talks

Sarika shares the organic and human approach that led to their acquisition by HubSpot, highlighting the two to three-month process of building rapport before discussing financial terms. Despite the bittersweet nature of the exit, she expresses excitement about leveraging HubSpot's platform to accelerate their vision, emphasizing that this move opens new doors rather than closing them. The conversation also touches on the differing expectations of backers regarding the timeline for an exit versus an IPO.