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Motivated Patients, Lower Prices

Chloe discusses how the first cohort of motivated individuals, who have chronic conditions or describe themselves as optimizers, are willing to pay a higher price point for comprehensive care. As the program develops, the prices could potentially be lower for future users.
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    This Week in Startups

    $UBER & $PINS Q2 earnings + customer-centric primary care with The Lanby's Chloe Harrouche | E1524

  • Related Questions

    • If I'm trying to get healthy and want to comply, why can't I see the prices for both tests in one package before providing any of my information? That way, I can save the money I will need to get started. I know there will be additional costs for supplements, etc., but I can't get to the accurate picture without the minimum testing.

    • How can we balance charging a lot of money for premium services with charging a lower price initially, as Hormozi suggests?

    • How much does he charge to help a person get their health on track?

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