Understanding Retention Metrics
Retention is closely tied to product market fit, and tracking user activation over time is crucial. By analyzing cohorts, you can determine if users continue to engage with your product or if they drop off. A steady or flattening activation curve indicates positive retention, while a decline suggests a lack of product market fit.In this clip
From this podcast

This Week in Startups
Growth | Scaling Your Startup S2 E1 with Craig Zingerline and Allen Chen | E1198
Related Questions
What metrics indicate product-market fit?
How do you measure retention rates in the episode Growth | Scaling Your Startup S2 E1 with Craig Zingerline and Allen Chen | E1198 and the clip Retention Strategies?
What are the ways to improve product-market fit as discussed in the episode How To Improve Cohort Retention with David Lieb | Startup School and the clip Improving User Retention?