Expanding Beyond Nutrition
Kat discusses the potential for her brand to expand into adjacent categories like soaps and lotions, emphasizing the need for effective and clean products. She reflects on the concept of brandless shopping, noting the importance of trust and quality in consumer products. The conversation highlights how limited funding can foster creativity and drive teams to work harder, ultimately leading to better product offerings.In this clip
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E1109: Ritual CEO Kat Schneider on standing out in a crowded DTC market, utilizing subscriptions
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