Published Jan 23, 2021

Outer CEO Jiake Liu on standing out in DTC, Go-to-market innovations & more | E1165

Outer CEO Jiake Liu delves into the art of standing out in the DTC market with innovative strategies like showrooming and price adjustments, while offering insights into China's economic evolution from low-cost manufacturing to high-quality innovation, all intertwined with a personal touch on cultural exchanges and pandemic lifestyle shifts.

Episode Highlights

Topics covered

Episode Highlights

Related Episodes

China cracks down on US IPOs, winning founder qualities, Ask Jason: accelerators, investing | E1244
Answers 383 questions
Shopify CEO Tobi Lütke on navigating a downturn, innovating in compensation & more | E1568
Answers 383 questions
E1074 News: How VC can be better for underrepresented founders, Zoom/China, WallStreetBets & more
Answers 383 questions
E999 ROOM CEO Brian Chen on maximizing open floor plans, partnering w/Calm to reduce stress at work
Answers 383 questions
E1093: Keith Rabois on China’s grand plan, Taiwan, Big Tech & more
Answers 383 questions
Startup pitch competition: Jason invests $25K | E1714
Answers 383 questions
E1109: Ritual CEO Kat Schneider on standing out in a crowded DTC market, utilizing subscriptions
Answers 383 questions
E1073: Power of Accelerators E8 Science CEO Mike Jones on great founder makeup, nailing DTC & more
Answers 383 questions
E872: David Cohen Techstars: $80b value, 30 cities, over-performers, quality over quantity
Answers 383 questions
Flexport's Ryan Petersen on returning as CEO, global logistics in a time of conflict & more | E1881
Answers 383 questions
E1081 SevenRooms CEO Joel Montaniel on raising $50M during COVID & helping restaurants leverage data
Answers 383 questions
E874 AllAskJason Call-In: pre product-market fit, selling big vision, small markets, tech outside SV
Answers 383 questions
Wave of tech layoffs, Robinhood earnings, what makes a great CEO & more | E1603
Answers 383 questions
E1040: Figma CEO Dylan Field on crucial moments in Figma's creation, overcoming SaaS burnout & more!
Answers 383 questions
E915 Office Hours w/Jason! Fast revenue v. product dev, new verticals, marketing, results over pitch
Answers 383 questions

Dexa/This Week in Startups

Outer CEO Jiake Liu on standing out in DTC, Go-to-market innovations & more | E1165

Topics covered

Popular Clips

Shenzhen's Incredible Growth

Changing Manufacturing Landscape

Chinese Food Rankings

Authentic Chinese Food

Sales Boom during the Pandemic

Environmental Progress and Growing Pains

Angel Investing Passion

Remote Work Culture

Outdoor Living Pain

Shenzhen's Transformation

Transformation in Chinese Manufacturing

Importance of SoC 2 Compliance

Showrooming and Customer Experience

Episode Highlights

DTC Market Innovation

Cultural Exchanges and Interests

China's Economic Transformation

Related Episodes

China cracks down on US IPOs, winning founder qualities, Ask Jason: accelerators, investing | E1244

Shopify CEO Tobi Lütke on navigating a downturn, innovating in compensation & more | E1568

E1074 News: How VC can be better for underrepresented founders, Zoom/China, WallStreetBets & more

E999 ROOM CEO Brian Chen on maximizing open floor plans, partnering w/Calm to reduce stress at work

E1093: Keith Rabois on China’s grand plan, Taiwan, Big Tech & more

Startup pitch competition: Jason invests $25K | E1714

E1109: Ritual CEO Kat Schneider on standing out in a crowded DTC market, utilizing subscriptions

E1073: Power of Accelerators E8 Science CEO Mike Jones on great founder makeup, nailing DTC & more

E872: David Cohen Techstars: $80b value, 30 cities, over-performers, quality over quantity

Flexport's Ryan Petersen on returning as CEO, global logistics in a time of conflict & more | E1881

E1081 SevenRooms CEO Joel Montaniel on raising $50M during COVID & helping restaurants leverage data

E874 AllAskJason Call-In: pre product-market fit, selling big vision, small markets, tech outside SV

Wave of tech layoffs, Robinhood earnings, what makes a great CEO & more | E1603

E1040: Figma CEO Dylan Field on crucial moments in Figma's creation, overcoming SaaS burnout & more!

E915 Office Hours w/Jason! Fast revenue v. product dev, new verticals, marketing, results over pitch

Outer CEO Jiake Liu on standing out in DTC, Go-to-market innovations & more | E1165

Topics covered

Popular Clips

Episode Highlights

DTC Market InnovationJiake Liu, CEO of Outer, discusses strategies for standing out in the direct-to-consumer market. He highlights product differentiation, innovative showrooming, and pricing strategies as key components of Outer's success.

DTC Market Innovation

Cultural Exchanges and InterestsThe discussion shifts to Chinese food, where Jason Calacanis and Jiake Liu share their culinary preferences and experiences. They explore the impact of the pandemic on lifestyle changes, highlighting remote work and increased home investments.

Cultural Exchanges and Interests

China's Economic TransformationThe discussion shifts to China's transformation in manufacturing, highlighting its move from low-cost production to high-quality innovation. This evolution is mirrored in the rapid urban growth of Shenzhen, showcasing China's global economic ambitions.

China's Economic Transformation

Related Episodes