Published Jul 25, 2018

E839: Allie Janoch Mapistry: SaaS for env. regs, real-time data, incentivizes managers to compliance

Allie Janoch, CEO of Mapistry, delves into how her SaaS platform revolutionizes environmental compliance with real-time data, overcoming investor skepticism and leveraging innovative marketing tactics to engage and acquire customers in a highly regulated industry.

Episode Highlights

Topics covered

Episode Highlights

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Dexa/This Week in Startups

E839: Allie Janoch Mapistry: SaaS for env. regs, real-time data, incentivizes managers to compliance

Topics covered

Popular Clips

Overcoming Investor Objections

Starting a Company Together

Investor Insights

The Power of Free Trials

Climate Change Consensus

Unlocking LinkedIn's Hiring Potential

Sensing Stormwater Chemicals

Environmental Compliance Challenges

Acquiring Customers

Twitter Anxiety

Analyzing Sample Results

Customer Acquisition Strategies

Demoing the Product

Uncovering Russian Actors

Episode Highlights

Environmental Compliance

Investor Relations

Customer Acquisition

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E839: Allie Janoch Mapistry: SaaS for env. regs, real-time data, incentivizes managers to compliance

Topics covered

Popular Clips

Episode Highlights

Environmental ComplianceAllie Janoch, CEO of Mapistry, discusses her SaaS platform's role in transforming environmental compliance. She highlights the challenges of adhering to complex regulations and how real-time data can incentivize better compliance practices.

Environmental Compliance

Investor RelationsAllie Janoch discusses how Mapistry overcame investor skepticism to secure funding and grow. She highlights the importance of strategic investor relationships and educating investors on the SaaS model.

Investor Relations

Customer AcquisitionMapistry's innovative content marketing and webinar strategies are key to its customer acquisition success. Allie Janoch shares how these approaches help engage a non-tech-savvy audience and convert them into loyal customers.

Customer Acquisition

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