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Optimizing Customer Relationships

The discussion highlights a common trend in the industry where focus remains on low-hanging fruit and simple metrics. This approach often overlooks the broader, long-term value of customer relationships. By prioritizing incremental decisions, many are missing the opportunity to align their strategies with the bigger picture.
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  • From this podcast

    The TWIML AI Podcast (formerly This Week in Machine Learning & Artificial Intelligence) avatar

    The TWIML AI Podcast (formerly This Week in Machine Learning & Artificial Intelligence)

    Data Platforms for Decision Automation at Scotiabank with Jim Saleh - #152

  • Related Questions

    • We're running an AI consultancy for SMBs, and honestly, landing clients is tough. We think the model works, but our runway isn't infinite. Beyond just 'gut feel,' what specific metrics – like client LTV, churn rate, or pipeline conversion rate – should tell us, 'Pivot now,' versus just grinding harder on sales? Also, what's our North Star Metric?

    • How should product managers think about metrics in the episode Scale Your Business From $10k to $100k Per Month - Matt Gray and the clip Metrics and Targets?

    • How should product managers think about metrics?

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