Purpose in Design
Andrea and Kelly explore the contrasting perspectives on purpose-driven design, highlighting the necessity of diverse viewpoints in their collaborative work. While Kelly champions the importance of having a clear purpose, Andrea questions whether it's essential for effective design, suggesting that some may approach it as a task to solve rather than a deeply personal mission. This dialogue fosters a broader understanding of design philosophies, appealing to a wide range of beliefs.In this clip
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Andrea Small - Navigating Ambiguity: Creating Opportunity in a World of Unknowns
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