UFC's Evolution
The discussion highlights the remarkable journey of the UFC, tracing its origins from a mere idea to a thriving $12 billion enterprise. Michael's book, "Cage Kings," reveals the unlikely collaboration of moguls, champions, and hustlers that fueled this transformation. Listeners are encouraged to explore the gripping narrative and insights that showcase the evolution of a once niche sport into a global powerhouse.In this clip
From this podcast
Venture Backed with Steve Glaveski
4. Michael Thomsen on the UFC going from $2M to $12BN
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