Apple TV Marketing

The discussion dives into the curious marketing strategies of Apple TV, particularly the lackluster promotion for "The Instigators" featuring Matt Damon and Casey Affleck. Despite significant investment, the campaign seems to have made little impact. However, there’s a notable buzz around "Presumed Innocent," indicating a potential breakthrough for Apple TV, reminiscent of the excitement generated by "Ted Lasso." The conversation highlights the evolving landscape of high-profile actors engaging with streaming platforms and the complexities of audience connection in this new era.