Marketing Challenges
The discussion highlights the challenges Apple faces in marketing films compared to traditional studios like Sony. There's speculation about the potential success of a film with star power amidst a crowded release schedule, but concerns about its performance and narrative surrounding the stars loom large. The contrast between Apple’s distribution approach and Sony's proven marketing strategies raises questions about the future of theatrical releases in the current landscape.In this clip
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The Watch
Apple’s Movie Strategy, the ‘Saturday Night’ Trailer, and Small Screen Recommendations With Sean Fennessey
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