Pitching Original Ideas
Original ideas often struggle to gain traction unless they are tied to existing intellectual properties. The conversation highlights how the industry has shifted towards leveraging recognizable brands, even to the point of absurdity, as creators feel the pressure to connect their narratives to pre-existing concepts. This reliance on established properties serves as a safety net for marketers, calming their nerves in a competitive landscape.In this clip
From this podcast
The Watch
2018’s Great Wall of Culture | The Watch (Ep. 316)
Related Questions