Reactions to ‘The Mandalorian’ and ‘El Camino: A Breaking Bad Movie’ Trailers, Plus: Succession S2E3 | The Watch

Weekly Release

Disney's decision to release episodes of 'The Mandalorian' weekly is a strategic move that capitalizes on its vast library and established franchises. Andy Greenwald and Chris Ryan discuss how this approach allows Disney to let stories unfold naturally, unlike Netflix and Amazon, which often release entire seasons at once to quickly fill their content libraries 1. Andy appreciates this strategy, noting that Disney can afford to take its time due to its unparalleled collection of beloved movies and series.

They immediately launch with every cartoon movie that my children want to watch all the time. Right. They immediately launch with the Star wars movies and all the Marvel movies that people want to watch so they don't have to stress about that.

--- Andy Greenwald

This method not only builds anticipation but also keeps viewers engaged over a longer period, enhancing the overall viewing experience 1.

   

Surprise Drops

Netflix's marketing strategy often involves surprise announcements, as seen with the sudden reveal of 'El Camino: A Breaking Bad Movie.' Chris Ryan and Andy consider whether this was an accidental leak or a clever viral marketing tactic 2. Chris reflects on the unexpected nature of the announcement, suggesting it might have been designed to capture attention amidst the buzz of other major releases.

Whether or not that was a accident on somebody who works at Netflix's part or a bit of viral marketing, to say, like, hey, while you're all looking over here at mandalorian and 55, Pixar and Marvel movies and Star Wars, Rise of Skywalker, something cool is happening over here on Netflix.

--- Chris Ryan

This approach creates excitement and curiosity, drawing viewers to Netflix's offerings in a crowded entertainment landscape 2.