YouTube Shorts Strategy
The discussion highlights the potential impact of YouTube's new ad revenue sharing program on creators, particularly encouraging short-form content. With billions of views already on shorts, the audience is clearly present. However, the complexities of cross posting across platforms like TikTok and Instagram raise questions about maximizing views and revenue, suggesting that exclusivity on YouTube may be the preferred strategy for many creators.In this clip
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Waveform: The MKBHD Podcast
Will YouTube Shorts Kill TikTok?
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