Electric Board Evolution
The conversation highlights the impressive quality and branding of electric boards, particularly Boosted, which set a high standard from the outset. As electric scooters gained popularity, they became commoditized, but a well-crafted electric board could carve out a niche for enthusiasts. The potential for differentiation lies in targeting a more specific audience that values the unique features and experience of riding an electric board.In this clip
From this podcast
Waveform: The MKBHD Podcast
Boosted to Busted: The Rise and Fall of Boosted Board
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