Our Favorite Tech and Moments of 2021!

Collaboration

The MKBHD team thrives on creative collaboration, which is essential for producing engaging content. David Imel shares how brainstorming sessions, like the one for the Airtags video, often lead to innovative ideas and deeper insights 1. These discussions are not forced but evolve naturally, allowing team members to contribute diverse perspectives. Marques Brownlee emphasizes the importance of collective input, stating, "Many minds are greater than one," which enriches the content and keeps it dynamic.

Many minds are greater than one.

--- Marques Brownlee

The team's ability to generate and refine ideas collectively is a testament to their synergy and shared passion for tech storytelling 2.

   

Graphics & Design

Editing and motion graphics play a crucial role in the MKBHD team's content creation process. Michael Emerick highlights the intricate work involved in creating seamless visuals, such as spending hours on a simple motion graphic for the M1 iPad Pro 3. This dedication to detail ensures that each video is visually engaging and technically impressive. Marques Brownlee recalls a creative challenge where the team had to transform him into a "handsome Squidward," showcasing their ability to tackle unique and humorous design requests 4.

I can do a lot of stuff with him in Photoshop.

--- Michael Emerick

These projects demonstrate the team's commitment to pushing creative boundaries and delivering high-quality content.

   

Studio & Tech

The MKBHD studio setup and design significantly enhance their creative output. The new studio space offers more room for shooting and experimenting with technology, such as the dedicated robot room, which Michael Emerick describes as a game changer 5. This space allows for more innovative filming techniques, including the use of "Colossus," a larger and more advanced robot arm that enables smoother and more dynamic shots 6.

Harder, better, faster and stronger than before.

--- Marques Brownlee

The studio's design and technology foster an environment where creativity can flourish, enabling the team to produce visually stunning and technically sophisticated content.