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Published Apr 15, 2022

The Delorean is Back and so is Right to Repair

Join Marques Brownlee and Andrew Manganelli as they tackle YouTube's ongoing spam crisis, champion the right to repair with insights into tech collaborations, and breathe new life into the legendary DeLorean as an electric vehicle, all while strategizing the future of EVs with industry giants Lexus and Toyota.
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  • DeLorean Revival

    The DeLorean is making a comeback as an electric vehicle, sparking excitement among car enthusiasts. and discuss the iconic gullwing doors, reminiscent of the original model, and the teaser image that has fueled nostalgia. admits, "Nostalgia typically doesn't hit me... but I saw this DeLorean EV teaser."

    Nostalgia typically doesn't hit me... but I saw this DeLorean EV teaser.

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    The DeLorean Motor Company plans to debut this model at Pebble Beach, with expectations high for its unique design and market impact 1 2.

       

    Strategic Comeback

    The DeLorean's return is seen as a strategic move by DMC to re-enter the automotive market after 40 years. likens the company's approach to a startup, focusing on a niche market with a low-volume, high-cost model. draws parallels to Tesla's strategy, noting, "We're going to make a low volume, high cost DeLorean... then we're going to go from there."

    We're going to make a low volume, high cost DeLorean... then we're going to go from there.

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    This strategy aims to leverage the DeLorean's iconic status as a "halo product" to pave the way for future models 3 4.

       

    Lexus Ambitions

    Lexus and Toyota are also making waves in the EV market with ambitious plans. highlights Lexus's announcement of a sports car with a range of 434 miles and acceleration from zero to 60 in under two seconds. expresses skepticism, saying, "Achieving that anytime in the next five years would be unbelievable for them."

    Achieving that anytime in the next five years would be unbelievable for them.

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    Despite the bold claims, the potential impact of Toyota's scale and volume in the EV market is significant, promising more options for consumers 5 6.

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