Future of Advertising
Streaming is set to surpass linear TV in advertising dollars within the next few years, driven by a significant shift in viewer consumption habits. AI is poised to revolutionize programmatic advertising, particularly for small and medium-sized businesses, by reducing creative production costs and enhancing targeting capabilities. This transformation could expand the advertising landscape from hundreds to thousands of advertisers, making streaming a more accessible platform for diverse brands.In this clip
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World of DaaS
Magnite $MGNI CEO Michael Barrett - From Linear TV to AI
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