Retail Media Evolution
The conversation explores the current landscape of retail media, highlighting the increasing prevalence of targeted ads across various platforms. Insights reveal that while traditional trade promotions have faced challenges in attribution, retail media networks are evolving to digitize and enhance these dynamics. The emphasis is on the necessity for brands to invest in new advertising strategies rather than merely shifting existing budgets.In this clip
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Magnite $MGNI CEO Michael Barrett - From Linear TV to AI
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