Paid Referral Strategies
Paid referral schemes can be a double-edged sword; while they can effectively acquire new customers, they may lead to cannibalization of organic growth. It's crucial to track the source of users accurately, whether through UTM parameters or user surveys, to understand the effectiveness of your campaigns. Additionally, be wary of potential fraud, as some individuals may exploit these schemes for personal gain.In this clip
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Y Combinator Startup Podcast
Consumer Startup Metrics with Tom Blomfield | Startup School
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