User Engagement Metrics
David highlights the pitfalls of relying solely on superficial metrics for user engagement. He emphasizes that users may continue to pay for a service without actively using it, which can lead to misleading retention data. Instead, he suggests a more nuanced approach by combining payment status with actual product usage to better assess user engagement.In this clip
From this podcast

Y Combinator Startup Podcast
How To Improve Cohort Retention with David Lieb | Startup School
Related Questions
What is a good retention metric for my startup?
What is a good retention metric for my startup as discussed in the episode Consumer Startup Metrics with Tom Blomfield | Startup School and the clip Measuring Retention?
What are the ways to improve product-market fit as discussed in the episode How To Improve Cohort Retention with David Lieb | Startup School and the clip Improving User Retention?