Engagement vs. Quality
David and Tom discuss the paradox of user engagement on platforms like Twitter, where increased viewing time doesn't necessarily equate to user satisfaction or value. They highlight the challenge product teams face in prioritizing metrics like dwell time over the quality of content, suggesting that long-term user retention hinges on delivering meaningful experiences rather than just maximizing engagement. Ultimately, they argue that a focus on low-quality content may lead to churn as users seek better alternatives.In this clip
From this podcast
Y Combinator Startup Podcast
Twitter vs. X: Product Lessons For Startup Founders | The Breakdown
Related Questions
Do social media developers make their apps and games addictive to hook people but not to keep them addicted, as discussed in the episode Nir Eyal: How to be indistractable and the clip Ethical Product Design?
Is the intention of social media platforms to addict people or just hook them in the episode Getting Unstuck and the clip Social Feedback Loop?
How beneficial is it to only go on social media when posting something of value or using it for a specific purpose, rather than mindlessly scrolling, as discussed in the episode PROFESSOR Explains Why & How You Should QUIT SOCIAL MEDIA | Cal Newport & Lewis Howes and the clip Social Media Strategies?