#62 - Dan Lewis, CEO of Convoy, on the Future of Freight

Building Trust

Convoy has taken significant steps to build trust within the freight industry by addressing transparency and reliability issues. Daniel Lewis explains that shippers often felt brokers were unreliable, while truck drivers believed they weren't respected by larger companies 1. To counter these issues, Convoy offers guaranteed upfront pricing and ensures that only real jobs are posted, providing confidence to both shippers and drivers 2.

We don't put jobs up that aren't real jobs, and that was important. And a guaranteed upfront price. We're not going to go back and ask you to pay you less later.

--- Daniel Lewis

Additionally, Convoy's app provides real-time visibility for shippers, allowing them to track shipments and resolve disputes over delays efficiently 2.

   

Marketplace Solutions

Convoy's marketplace solutions focus on addressing common freight industry challenges by leveraging job opportunities as marketing tools. Daniel Lewis shares that each job is used to attract truck drivers to the platform, encouraging them to engage with real jobs through the app 3. This strategy not only builds trust but also creates buzz within the trucking community, particularly in the Pacific Northwest where Convoy started 3.

We actually used every single job as a marketing opportunity, and we used that job to go find a truck, offer them the job.

--- Daniel Lewis

By focusing initially on local truck drivers, Convoy was able to quickly build marketplace density, ensuring a high availability of drivers for jobs within a couple of hundred miles of Seattle 4.