Embracing Sales Tension
Top performers in complex B2B sales thrive on creating tension, challenging assumptions, and elevating conversations. Unlike relationship builders who aim to ease tension, successful sellers are comfortable pushing back to add value to the sales experience. This discussion highlights the importance of adopting an alter ego for those who naturally seek harmony, emphasizing the need for a more objective and assertive approach in sales interactions.In this clip
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2Bobs
You Contain Multitudes
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