Navigating Client Relationships
The discussion highlights the shifting dynamics in client relationships, emphasizing the importance of understanding when to advocate for your agency's involvement versus supporting in-house teams. Both David and Blair stress the need for open and respectful conversations with clients, especially when it comes to execution versus strategy. They argue that poor execution can undermine even the best ideas, making it crucial to align on the best path forward for the client’s success.In this clip
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Selling to Clients With In-house Resources
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