Published May 8, 2019
Selling to Clients With In-house Resources
Blair Enns dives into the benefits of creative firms partnering with clients' in-house teams, detailing the importance of clear roles and strategic engagement to overcome adversarial perceptions, while also emphasizing the role of strategy phases in maintaining integrity during collaborations.
Topics covered
Popular Clips
Episode Highlights
Related Episodes
Your Four Advantages Over an In-House Department
Answers 383 questions
Selling Your Professional Services Firm
Answers 383 questionsSelling to Different Buyer Types
Answers 383 questionsWhat Good Clients Are Really Looking For
Answers 383 questions10 Reasons a Buyer Might Want Your Firm
Answers 383 questionsBig Clients Vs Small Clients
Answers 383 questionsDeveloping a Client Conflict Strategy
Answers 383 questionsAdapting Hiring Strategies Over Time
Answers 383 questionsMaking Adversarial Assumptions in the Sales Process
Answers 383 questionsHow and When to Talk About Your Firm
Answers 383 questionsWhat Leverage Do You Have With Client Contracts and MSAs?
Answers 383 questionsFiring a Client
Answers 383 questionsValuing and Selling Your Firm
Answers 383 questionsStarting...Existing...Thriving
Answers 383 questionsSelling Should Be Fun or You Aren't Doing It Right
Answers 383 questions