Published Jan 1, 2020
What Leverage Do You Have With Client Contracts and MSAs?
Blair Enns and David Baker delve into strategies for negotiating client contracts from a position of strength, emphasizing how agencies can maintain leverage, assert their value, and navigate the challenges posed by procurement departments who often see them as mere vendors. Through insights into sales strategies and emotional detachment, they offer tactics to avoid common negotiation pitfalls and ensure favorable terms.
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