Vendor vs. Partner
The conversation dives into the disheartening reality of how agencies are often treated as mere vendors by procurement departments, despite their strategic importance to marketing. Blair expresses frustration over the negative impact this has on creativity and innovation, emphasizing that the goodwill built between marketing and agencies can quickly erode. The discussion highlights the need for a shift in perspective to recognize the true value agencies bring to the table.In this clip
From this podcast
2Bobs
What Leverage Do You Have With Client Contracts and MSAs?
Related Questions