Outsourcing Sales Strategies
Blair shares a humorous encounter with a young salesperson after downloading white papers, highlighting the often optimistic nature of sales teams. David discusses the practicality of hiring out sales functions, noting that while it can make sense in certain situations, it rarely yields results unless there's a clear target audience. They also mention firms like Newfangled that can manage comprehensive sales efforts effectively.In this clip
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How Much Should You Spend on Your Own Marketing?
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