Published Oct 25, 2023

How Much Should You Spend on Your Own Marketing?

Join Blair Enns and David Baker as they delve into the nuances of marketing investments for creative agencies, discussing the value of DIY approaches, leveraging LinkedIn, and strategic budgeting to enhance originality and efficacy in business promotion.

Episode Highlights

Topics covered

Episode Highlights

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Dexa/2Bobs

How Much Should You Spend on Your Own Marketing?

Topics covered

Popular Clips

Budgeting for Marketing

Outsourcing Sales Strategies

Marketing Time and Money

Email Marketing Decisions

Budgeting for Websites

Social Media Strategy

Marketing Spend Insights

Content Creation Insights

Marketing Efficiency Insights

PR Firm Perspectives

Content Creation Insights

Marketing Efficiency

Episode Highlights

PR and Publicity

Content Creation

Social Media Strategies

Budgeting Strategies

Related Episodes

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Pricing Creativity

How to Avoid Commodifying Your Offering

Should You Write That Book?

What a Normal Person Thinks of Your Creative Firm

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Selling Should Be Fun or You Aren't Doing It Right

Let's Talk About Money

Truths and Myths About Money

Different Pricing Models

How Categories and Positioning Options Might Change

Selling Your Professional Services Firm

The Role of Profit in a Creative Enterprise

The Evolution of a Marketing Firm

Are You Fishing in the Right Pond?

How Much Should You Spend on Your Own Marketing?

Topics covered

Popular Clips

Episode Highlights

PR and PublicityDavid Baker and Blair Enns explore the effectiveness of PR firms for creative agencies, questioning their value and suggesting DIY approaches for publicity. They discuss the importance of investing in one's own marketing strategies to ensure success.

PR and Publicity

Content Creation

Social Media StrategiesThe discussion shifts to the strategic use of LinkedIn as the primary platform for creative firms' social media efforts. David Baker and Blair Enns explore how firms can effectively allocate their resources and tailor their marketing strategies to their unique needs.

Social Media Strategies

Budgeting StrategiesThe discussion shifts to the financial strategies creative firms should adopt for their marketing efforts. David Baker and Blair Enns explore budgeting for websites, SaaS tools, and overall marketing spend, providing practical insights for effective financial planning.

Budgeting Strategies

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