Target Market Clarity
The discussion dives into the importance of clearly defining your target market and the psychological barriers that may prevent businesses from doing so. It emphasizes that vague language and terms like "partner" can dilute the client-agency relationship, leading to misunderstandings and missed opportunities. The conversation highlights the discomfort that often accompanies these necessary positioning decisions.In this clip
From this podcast
2Bobs
Seven Words You Can't Say in Business Development
Related Questions