Published Sep 20, 2017
Seven Words You Can't Say in Business Development
Blair Enns and David Baker delve into the perilous territory of word choices in business development, highlighting how terms like 'strategic' and 'full service' can weaken credibility and shift dynamics. They also differentiate the roles of experts versus vendors, warning against the misuse of 'partner,' while emphasizing the balance between passion and strategy in maintaining authority and direction in client relationships.
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