Published Oct 4, 2017
The Business of Expertise - Part 2
Explore the art of positioning in the business of expertise with Blair Enns and David Baker as they dissect the strategic nuances of vertical versus horizontal positioning, and reveal how these choices shape client acquisition, compensation, and market resilience.
Topics covered
Popular Clips
Episode Highlights
Related Episodes
The Business of Expertise - Part 3, Live from London
Answers 383 questionsThe Business of Expertise - Part 1
Answers 383 questionsHow to Make Horizontal Positioning Work
Answers 383 questionsThe Journey From Generalist to Specialist
Answers 383 questionsWords We Try to Define
Answers 383 questionsObjections to Specialization
Answers 383 questionsMaintaining the Expert Position...After the Sale
Answers 383 questionsHow Not to Act Like an Expert
Answers 383 questions
The Dichotomy of the Expert Salesperson
Answers 383 questionsThe Four Conversations: A New Model for Selling Expertise
Answers 383 questionsSeven Positioning Mistakes to Avoid
Answers 383 questionsHow Categories and Positioning Options Might Change
Answers 383 questionsBuilding Your Personal Brand
Answers 383 questionsPositioning Cheats
Answers 383 questionsSelling Your Professional Services Firm
Answers 383 questions