Navigating Market Downturns
Certain market verticals are more vulnerable to downturns, but no sector is completely immune, as even traditionally stable industries like tech, finance, and healthcare have felt the impact. Embracing a horizontal positioning allows firms to mitigate risks associated with downturns and work with larger, more sophisticated clients without the expectation of being a full-service agency. This strategic approach fosters resilience and adaptability in a fluctuating economy.In this clip
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2Bobs
The Business of Expertise - Part 2
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