Agency Positioning Insights

The discussion delves into the dynamics between agency types, highlighting the slim margins of AORs compared to the higher profitability of specialized agencies. David suggests that while he personally favors vertical positioning, he often advises clients to start with a horizontal approach, as it aligns with the preferences of most in the creative industry. The conversation emphasizes the importance of understanding client needs and market positioning for agency success.

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2Bobs
The Business of Expertise - Part 2
Related Questions
- What do you think the future of the media agency business is? I'm in digital media sales, and it seems more and more brands are bringing buying in-house, while major hold companies like WPP are getting decimated. It's more important than ever to have direct relationships with brands, but I'm wondering if an even bigger trend is happening and if agencies will eventually become obsolete.

Agency Positioning Insights

In this clip

From this podcast

2Bobs

The Business of Expertise - Part 2

Related Questions