Vertical Positioning Benefits
Positioning a firm vertically can significantly enhance lead generation through common venues like conferences and publications. This strategy often leads to higher compensation, as vertically positioned firms typically secure agency of record relationships, allowing them to command greater fees compared to niche-focused agencies. The discussion highlights the contrast between the lucrative nature of vertical positioning and the more specialized, lower-earning horizontal firms.In this clip
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2Bobs
The Business of Expertise - Part 2
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