Conflict of Interest
Exploring the dynamics of horizontal positioning reveals that having multiple clients in the same market can actually enhance expertise rather than create conflicts of interest. Clients prioritize competence over the fear of conflicts, understanding that agencies with diverse experience in their sector are better equipped to meet their needs. The conversation emphasizes that true expertise emerges when agencies engage with multiple clients in a specific space.In this clip
From this podcast
2Bobs
The Business of Expertise - Part 2
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