Evolving Agency Roles
The conversation delves into the shifting dynamics of agency roles, questioning the traditional concept of being an agent as commissions decline and clients pay directly for services. Both speakers explore the complexities of identifying what constitutes a marketing firm today, emphasizing the need to redefine terms and embrace the evolving landscape of client relationships and service delivery.In this clip
From this podcast
2Bobs
Is "Agency" Still the Right Word?
Related Questions
How are media business models changing?
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