Published Feb 10, 2021
Is "Agency" Still the Right Word?
Blair Enns delves into the transformation of 'agency' in today's creative service realm, questioning its continued relevance while highlighting the emerging significance of creative consultancies and their strategic business impact.

Topics covered
Popular Clips
Episode Highlights
Related Episodes

Can We Learn Anything From the Consulting Firms?
Answers 383 questions
Changes in the Agency Client Landscape
Answers 383 questions
The Evolution of a Marketing Firm
Answers 383 questions
Size Matters
Answers 383 questions
Why Advertising Agencies Don't Advertise
Answers 383 questions
How Categories and Positioning Options Might Change
Answers 383 questions
Do You Even Need New Business People?
Answers 383 questions
Innoficiency in Your Agency
Answers 383 questions
The New Entrepreneur
Answers 383 questions
Words We Try to Define
Answers 383 questions
The Agency Gatekeeper
Answers 383 questions

Adapting Hiring Strategies Over Time
Answers 383 questions
Doing Employee Orientation Right
Answers 383 questions
Firing a Client
Answers 383 questions
Be the Client You Want to See in the World
Answers 383 questions
