Defining Creative Services
Struggling to label your audience is a common challenge for many in the creative field. The conversation explores the nuances of identifying as a creative firm versus a consulting firm, emphasizing the importance of understanding what value you provide to clients. Creative professionals often feel like imposters when adopting the consultant label, yet there's a unique approach they can bring to advisory roles that differentiates them from traditional consulting firms.In this clip
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2Bobs
Is "Agency" Still the Right Word?
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