Reference Dilemmas
The conversation delves into the complexities surrounding client references, highlighting that requests often stem from uncertainty rather than genuine need. Both speakers agree that references can be misleading, as they are typically curated to present a favorable image, and suggest that the real issue may lie in the decision-making process of potential clients. This insight challenges the conventional wisdom that references are a reliable measure of capability.In this clip
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Words That Make Us Wince
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