Positioning Strategies
David emphasizes the importance of understanding how to strengthen weak horizontal positioning, suggesting that while vertical positioning is often easier for finding clients, horizontal options can be equally valuable. Blair questions the tendency of agency owners to default to one positioning type, and David highlights the misconception that focusing on verticals is the only path to success. Both agree that a thoughtful approach to positioning can lead to stronger market relevance.In this clip
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How to Make Horizontal Positioning Work
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