Podcasting's Monetization Potential
The discussion highlights the surprising CPM rates in podcasting, which can reach up to $100, significantly outpacing other digital advertising platforms. Independent podcasters with a solid audience can thrive financially, leveraging their content to monetize effectively. The conversation also touches on the strategic shift for writers to use podcasting as a lead generation tool, potentially transforming their economic model.In this clip
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Acquired
Acquired Episode 16: Midroll + Stitcher (acquired by Scripps)
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