Published Jul 12, 2016

Acquired Episode 16: Midroll + Stitcher (acquired by Scripps)

Ben Gilbert and David Rosenthal dissect the fragmented podcast industry, Scripps' strategic acquisitions of Midroll and Stitcher, dynamic ad insertion trends, and Apple's pivotal role in shaping and monetizing podcasts.

Episode Highlights

Topics covered

Episode Highlights

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Dexa/Acquired

Acquired Episode 16: Midroll + Stitcher (acquired by Scripps)

Topics covered

Popular Clips

Vanta's Growth Insights

Market Validation Strategies

Apple's Podcast Paradox

Crusoe's Clean Compute

LinkedIn Acquisition Insights

Podcast Advertising Landscape

Podcasting's Advertising Evolution

Podcasting Dilemmas

Podcasting's Monetization Potential

Podcasting's Future Potential

Audio Quality Boost

Listener Metrics Explained

Dynamic Ad Insertion

Podcast Advertising Challenges

Stitcher's Future Challenges

Episode Highlights

Podcast Industry Challenges

Scripps' Podcast Acquisitions

Podcast Advertising Trends

Apple's Podcasting Impact

Related Episodes

Acquired Episode 15: ExactTarget (acquired by Salesforce) with Scott Dorsey

"About Acquired" on the Anchor Podcast of the Day

Episode 3: Twitch

Episode 1: Pixar

Acquired Episode 10: Virgin America

Episode 6: Lucasfilm

Taylor Swift (Acquired’s Version)

Episode 24: Skype

Episode 18: Special—An Acquirer’s View into M&A with Taylor Barada, head of Corp Dev at Adobe

Episode 2: Instagram

Episode 9: Writely (Google Docs)

Episode 7: YouTube

Acquired Episode 17: Waze

Acquired Episode 38: SoundJam (iTunes)

Episode 8: Acompli, Sunrise, and Wunderlist (w/ Kurt DelBene)

Acquired Episode 16: Midroll + Stitcher (acquired by Scripps)

Topics covered

Popular Clips

Episode Highlights

Podcast Industry ChallengesBen Gilbert and David Rosenthal explore the fragmented state of the podcasting market and its implications. They discuss the challenges of monetizing podcasts and identify opportunities for innovation within the industry.

Podcast Industry Challenges

Scripps' Podcast AcquisitionsThe episode explores the strategic implications of Scripps' acquisitions of Midroll and Stitcher. David Rosenthal and Ben Gilbert analyze the potential and challenges of integrating these companies into Scripps' operations.

Scripps' Podcast Acquisitions

Podcast Advertising TrendsDynamic ad insertion is transforming podcast advertising by enabling programmatic ad placements and enhancing engagement. Despite high CPMs, the podcast industry faces challenges in measuring ad effectiveness and realizing its full revenue potential.

Podcast Advertising Trends

Apple's Podcasting ImpactThe discussion shifts to Apple's historical and potential future role in the podcasting industry. David Rosenthal and Ben Gilbert explore how Apple inadvertently created the medium and speculate on its future monetization strategies.

Apple's Podcasting Impact

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