Podcasting's Advertising Evolution
The emergence of Midroll in 2014 marked a pivotal moment in podcasting, introducing one of the first ad networks for the industry. With over 120 shows and 15 million monthly downloads, it provided advertisers access to engaged audiences. The acquisition by Scripps for $50 million highlighted the significant growth and potential of podcast monetization, showcasing how far the industry has come in just a few years.In this clip
From this podcast
Acquired
Acquired Episode 16: Midroll + Stitcher (acquired by Scripps)
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